An App to save the endangered Tigers
Project overview
The product:
Save a Tiger is a World Wildlife Fund-based organization focused on the need to protect wildlife. The organization needs a tool that helps people learn about and help fund for their efforts to save tigers. Majestic Cats’ primary target users include nature enthusiasts and Activists who are concerned with the endanderment of the Tiger species and would like to learn more about what they can do to save them.
Project duration:
December 2021 to Febuary 2022
The problem:
Every part of a tiger- is traded in illegal wildlife markets, and the need is to help save them all. The strategy team at Save a Tiger identified a lack of general knowledge, neglegance and limited understanding about the missing Tigers.
The goal:
Design an app that will run campaigns to save tigers and improve education on the topic of Tigers.
My role:
UX designer leading the app and responsive website design from conception to delivery
Responsibilities:
Conducting interviews, paper and digital wireframing, low and high-fidelity prototyping, conducting usability studies, accounting for accessibility, iterating on designs, determining information architecture, and responsive design.
Understanding the user
●User research ●Personas ●Problem statements ●Competitive audit ●Ideation
User research: summary
I used Save a Tiger’s data on endangered tigers to develop interview questions, which were then used to conduct user interviews. Most interview participants reported feeling badly about the current wildlife crises, but they didn’t actively try to help in anyway. The feedback received through research made it very clear that users would be open and willing to work towards saving tigers if they had access to an easy-to-use tool to help guide them.
Ideation
I did a quick ideation exercise to come up with ideas for how to address gaps identified in the competitive audit. My focus was specifically on animal adoption and help track ones contribution.
Starting the design
●Digital wireframes ●Low-fidelity prototype ●Usability studies
Digital wireframes
After ideating and drafting some paper wireframes, I created the initial designs for the Save a Tiger app. These designs focused on delivering personalized guidance to users to help adopt.
Low-fidelity prototype
To prepare for usability testing, I created a low-fidelity prototype that connected the user flow of selecting a plan to adopt a Tiger.
View Save a Tiger's low-fidelity prototype
Refining the design
●Mockups ●High-fidelity prototype ●Accessibility
Mockups
Based on the insights from the usability studies, I applied design changes like providing a clear section from the home screen for easy access.
Additional design changes included adding the common action to take button to the “home” page, and providing a clearer indication of the options that are available.
High-fidelity prototype
The high-fidelity prototype followed the same user flow as the low-fidelity prototype, including design changes made after the usability study.
View the Save a Tiger’s high-fidelity prototype
Accessibility Considerations
Responsive Design
Initial focus of the home screen on personalized recommendations help define the primary task or action for the user.
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Clear Labels for interactive elements that can be read by screen readers.
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●Information architecture ●Responsive design
Sitemap
With the app designs completed, I started work on designing the responsive website. I used the Food Saver sitemap to guide the organizational structure of each screen’s design to ensure a cohesive and consistent experience across devices.
Responsive designs
The designs for screen size variation included mobile, tablet, and desktop. I optimized the designs to fit specific user needs of each device and screen size.
Going forward
●Takeaways ●Next steps
Takeaways
Impact:
Users shared that the app made them feel like they are part of a bigger cause. One quote from peer feedback was that “the Save a Tiger app helps bring caring about the environment and the species we share the world with to a personal level in a way that’s easy and engaging.”
What I learned:
I learned that even though the problem I was trying to solve was a big one, diligently going through each step of the design process and aligning with specific user needs helped me come up with solutions that were both feasible and useful.
Next steps
Conduct research on how successful the app is in reaching the goal to save Tigers.
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Add more educational resources for users to learn about ways to save Tigers.
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Provide Certificate and rewards to users for successfully contributing to the cause.
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Let’s connect!
Thank you for your time reviewing my work on the save the tiger app! If you’d like to see more or would like to get in touch, my contact information is provided above.